Thinking what color can do to your icon or logo idea? Let’s see what it can really do. Seen most of the companies around the world with the color Blue? Blue is the most favourite color pick around the world. However, if you’re a start-up, you must understand that picking up a color which is commonly used by enormous organizations may run you into the risk on blending into the world of mighty competitors. For example Facebook, LinkedIn and Tumblr, sometimes could be a big time chaos in terms of arranging them in you iphone.
Red
Iconography is a very important task while you design logos or icons for apps but colors are even more a crucial decision. One must thoughtfully consider these possible questions like who is the target audience, what is the product and what is its deliverance, for instance when the color red can be related to love, caution, excitement and youthfulness, Coca-Cola, RedBull, a couple vivid examples.
Purple
A non gender neutral color, Purple is not really seen very much around in the logo designs. However, there are some fashion designers who create their icons to depict fun and playfulness. This color stands out from othe colored apps on the screen, hence proves to be an innovative choice.
Green
Green is a symbol which often associates with money. Not just money, but peace as well as a good health which are happily related to loads and loads of money again, isn’t it?
Yellow
Flipkart yellow? Of course, all of us are flipkarting happily! Yellow is another emerging colour when it comes to create brand identity. Shades of yellow creates warmth and optimism.
Make sure about what you want your audience to know
The right color choice is a very important step towards building a brand identity, especially when a company is trying to launch a new product. With so many apps and logos coming up each and everyday, you should pick something unique that depicts individuality. After all you don’t want your hard-work to get lost or get ignored on the mobile screens. Make it in hot pink if it disintegrates the peace amongst the blue, that could altogether be the point, TO MAKE IT NOTICE!
