Content can be made interesting in many ways, how many different ways can you think of while marketing your brand? When I think of emotions that bring the best out of us, laughter is what moves us the most. Let me tell you one thing, all these stand-up comedians be it Indian or most of our legendary favourites Russell Peters, they are at a really tough job. Making people laugh is more like a challenge or maybe just use Nitrogen components which isn’t a healthy option.
Have you ever read an article or seen an advertisement that made you roll on the floor and laugh out loud? Has it made a long lasting impression of that particular brand which you would want to recommend or use yourself? Applying humor to content is in a way creating curiosity by a balance of wit and the message you want to convey. For me writing content filled with humor is not just seemingly exciting but also a satisfaction that I will be able to break the ice between my readers even if it is a typical dull subject. The idea is no one wants to just read content which is monotonous, that’s when emotions can be creatively used, and humor has been widely used across the world by different companies as a way of communicating with their target audience. They have used some successful ways when humor helped them connect to people on social media channels to spread awareness and sell their product. Let’s see how.
Some brands will delightfully want to be funny in just 140 characters and Oreo Cookie’s Twitter feed is quite on the same lines. Nothing meaningful or intense but it is only about entertaining all their followers with jokes on cookies or topical musings. 290,000 followers? That’s a lot of love for a comical cookie.
10 million likes for a fast food restaurant? WHAT THE FOOD! The quirky and edgy updates and photos by Taco Bell keeps there fans engaged on their Facebook community where there is a lot of sharing and posting happening apparently. Isn’t it a good recipe that goes well with people?
Old Spice
Not just as a rival with other brands, Old Spice can get as funny as it gets when it comes to being ridiculous or being funny in its own right. There is something interesting to see how.
https://www.youtube.com/watch?v=csai_UBruRQ
VINE
This Volkswagen Vine video on loop is brilliantly made and has insanely gone crazy across social media. Great isn’t it?
Intel
Intel’s Twitter feed is a good example which proves that anyone can have the sense of humor even if you are not a consumer brand. They know it’s the wits which brings a lot of likability and can help you achieve a lot.
As with everything, think about your target audience and craft your posts to suit them, whether you are trying to reach a B2B demographic, younger urban consumers, or families. The most serious of brands can use social media for a slight lighter touch, as long as you feel it is appropriate. But social media can be a platform to show your informal side.